GIANNINI FOUNDATION FOR AG ECON: The profitability of regenerative viticulture in Sonoma County

By Axel Herrera, Ellen M. Bruno, and Cristina Lazcano

The transition to regenerative agriculture is gaining attention for its potential to enhance sustainability, but questions remain about its economic feasibility. Using data from four Sonoma County vineyards, we show that regenerative agricultural practices such as no tillage, compost use, and livestock integration result in similar degrees of farm-level profitability over a 30-year horizon relative to conventional practices, if we assume no change in yields.