Guest commentary by Stephen Baker, Operation Unite®: How can the short memory of the public maintain the long-term commitments of water projects and conservation behaviors?  On one hand, California’s recent extended drought demonstrated that the public water users could reduce their water use but can it be maintained permanently? And then there is water storage. Water storage projects are essential to counter the inconsistent presence of natural yearly precipitation and sporadic wet winters but is the public supporting projects that … Continue reading GUEST COMMENTARY: Why not put your public water outreach program on steroids