NEWS WORTH NOTING: San Diego Civic and Business Leaders Call on MWD to ‘Stop the Spending!’; Final enviro docs for proposed reuse of oil field water in Kern-Tulare Water District; Metropolitan launches new retro design advertising campaign

San Diego Civic and Business Leaders Call on MWD to ‘Stop the Spending!’

San Diego County Board of Supervisors supports efforts to end uncontrolled spending as new study raises more questions about fiscal practices at the Metropolitan Water District of Southern California

From the San Diego County Water Authority:

The San Diego County Board of Supervisors today unanimously adopted a resolution in support of efforts by the San Diego County Water Authority to recover nearly $250 million in illegal charges imposed on local water users in recent years by the Metropolitan Water District of Southern California, and calling on MWD to end ratepayer overcharges, overspending and unplanned borrowing that have contributed to MWD doubling water rates over the past decade. In conjunction with the action, the Water Authority released a study that shows ongoing ratepayer overcharges will only worsen unless the Los Angeles-based agency makes major changes to rein in out-of-control spending.

During a news conference at the County Administration Center, Water Authority Board Chair Mark Muir was joined by business and civic leaders to demand MWD “Stop the Spending!”

“MWD’s irresponsible fiscal practices have doubled the cost of MWD’s treated water over the past decade without a corresponding increase in water reliability,” said Muir. “The overcharges will just get worse unless MWD is forced to reform its finances. MWD needs to face the fact that its wasteful overspending must stop.”

Continue reading at the San Diego County Water Authority here:  San Diego Civic and Business Leaders Call on MWD to ‘Stop the Spending!’

Reclamation Releases Final Environmental Documents for the Proposed Reuse of Oil Field Water in Kern-Tulare Water District

From the Bureau of Reclamation:

The Bureau of Reclamation has released the Final Environmental Assessment and Finding of No Significant Impact for the proposed Kern-Tulare Water District Oil Field Water Reuse Project. The project will include approximately 100 acres of private irrigation land into the District’s Central Valley Project service area that would be used to create a reservoir to store treated water from oil production.

Groundwater seepage from the project would not adversely impact groundwater quality. Reclamation will also provide partial funding to the District for construction associated with the project. The project would provide a supplemental irrigation water supply for its customers by treating and reusing oil produced water within its service area.

The Final EA/FONSI were prepared in accordance with the National Environmental Policy Act, and are available at If you encounter problems accessing the document, please call 916-978-5100 (TTY 800-877-8339) or email

Metropolitan launches new retro design advertising campaign reminding Southland that saving water is a life long habit

From the Metropolitan Water District:

Southern Californians learned a lot about saving water during the drought. They shouldn’t let a little winter rain (or even a lot) wash away those hard-earned lessons.

That’s the message behind Metropolitan Water District’s new H2Love water conservation campaign, which launches this week with a 1960s vintage vibe and a timeless message to keep on saving and keep on loving water.

“The drought emergency is behind us and we want to thank the millions of Southern Californians who made saving water a big part of their lifestyle,” Metropolitan General Manager Jeffrey Kightlinger said. “Now we all need to lock in those savings permanently and make conservation a way of life, rain or shine.”

The $1.3 million advertising campaign features the H2Love logo against a bright blue, water-inspired backdrop that aims to combat conservation fatigue by grabbing attention with a retro design. It also includes new taglines intended to inspire the heart behind conservation: “Loving water means saving water,” “Saving water matters here,” and “Love water. Save water. Always.”

The spring conservation campaign will appear on nearly 500 billboards and transit shelters across the region, many in Spanish, Chinese, Korean and Vietnamese, as well as on commuter busses and Metro trains. The messaging builds on Metropolitan’s H2Love campaign, which was launched last summer under the tagline “Love Water, Save Water.”

Metropolitan also is an official sponsor of Major League Soccer’s LA Galaxy, which will help promote the conservation message at its home games and with its growing fan base throughout Southern California.

“We realize that after this year’s rains, some people may be tempted to relax their conservation efforts and revert to their old water-using ways,” Kightlinger said. “But we can all make sustainable changes in our water use.”

Kightlinger cautioned that Southern California has some of the most volatile weather in the
nation and the weather extremes experienced over the past few years may be a preview of what lies ahead under a changing climate.

“Climate change will result in a future of hotter droughts, less snowpack, and increased
demand from landscapes and agriculture. That future requires that we all use less water, not just during droughts or temporary emergencies, but throughout our lives,” he added.

The campaign directs people to—Metropolitan’s online water conservation portal—to find information on saving water in their homes, yards, communities and businesses. The site offers conservation tips, online water-wise gardening classes, and access to Metropolitan’s rebates for sprinklers, irrigation devices, washing machines, toilets, and rain barrels—all tools that help residents with the permanent water-saving changes encouraged by the H2Love campaign. The website is now available in English, Spanish and Chinese.

Last year’s conservation campaign helped drive traffic to, resulting in more than 200,000 unique visitors to the site in August and September alone.

The campaign also will be shared through Metropolitan’s social media accounts, using the
hashtag #H2Love.

“We will keep reminding Southern Californians that being water smart isn’t just something to do during a drought. It’s about inspiring a cultural shift in how we value and love water every day,” said Sue Sims, Metropolitan’s manager of external affairs.

Metropolitan will continue its call for conservation this summer and fall with another
$3.5 million campaign.

Sustainable, long-term conservation remains a pillar of Metropolitan’s water supply reliability plan. By 2040, conservation and recycling will account for one-third of its water portfolio under the agency’s Integrated Water Resources Plan, which guides long-term water management policies.


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About News Worth Noting:  News Worth Noting is a collection of press releases, media statements, and other materials produced by federal, state, and local government agencies, water agencies, and academic institutions, as well as non-profit and advocacy organizations.  News Worth Noting also includes relevant legislator statements and environmental policy and legal analyses that are publicly released by law firms.  If your agency or organization has an item you would like included here, please email it to Maven.

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